The highest ranked performers in social media platforms record upward of 22 billion video views daily. That number is on an upward rise. Communication professionals/ practitioners in media who haven’t […]
Organic reach is now a thing of the past, but paid social if strategic can be effective and not break a budget.
Brand communicators have always sought to influence those sitting on the fence and convince them of the value of a product/service. They have done this through third-party media coverage, the […]
I recently witnessed a highly-anticipated product launch crumble to its knees. It was not exciting, especially because I thought a more thoughtful strategy and execution could have yielded an entirely […]
In PR, it is important to build good relationships with editors, but that can only be done by first learning how to pitch your content and yourself to them when […]
Breast milk is the newborn baby’s first shot at making it through the first few days of life. Mother’s milk carries in it the first immunization against disease and infection […]
PR measurement is vital in the communication industry. It lends communication more serious edge and accountability is improved. However, most practitioners tend to measure almost every communication activity/campaign, believing that […]
ast week while watching the news bulletin, a story was aired of a spouse who had killed the other because the latter had sold a bag of maize-you read that right, maize. Oh God! Inflation, see what you are doing to our people? Turning them into desperate needy humans baying for each other’s blood for survival? The two subjects, a married couple, had lived together for a considerable number of years. Flashback to a week before, and to a culture that has infiltrated many unions today, another had burnt down a house with their spouse and children in it. One resounding message that stood out in all these cases, according to neighbors, was that these couples had a history of violence which had finally culminated to fatalities.
The girl child, young women and mothers basked in the spotlight in Kakamega, Kisumu and Kericho over the week end of 27/28th May. That weekend saw the launch of a […]